New Site: Speedreaders.Info

Speedreader.Info screen capture

Very easy to browse hundreds of reviews!


If you like cars, planes, motorcycles, trains, or just about anything that goes fast, and you like to read, this website could quickly become a major occupier of your time.

Now that you have been warned, go check out Maintained as a free service supported primarily by donations and just a tiny bit of unobtrusive advertising (the public radio model), it provides extremely well-written reviews about books and media to do with transportation.

The contributors are from around the world and a variety of backgrounds but they all share a common passion for their subject matter and a very refined ability to dissect the books and media they review. With over 400 reviews and more being added each week the site is a treasure trove of useful information. Each review conveniently links to Amazon to satisfy the need to get the actual book or video.

The site is very simply designed and presented to make the content shine. It is the text, images, and occasional links that are the stars here so the site’s function and form were created to make that as easy to navigate as possible. The design is intended to stay as far out of the way of the content as possible. The slider in the sidebar shows 50 randomly chosen covers that each click-through to a particular review. The All Reviews page is a full table of links to all reviews currently on the site. Browsing by review author or category is as easy as a pull-down menu in the sidebar, and the search box in the header is the quickest way to find something specific you have in mind.

The fine folks at Speedreaders.Info are a joy to work with – this site was a redesign of an existing site that was accomplished in just under two weeks.


New Site: NCASEF


I love working with clients that have their own graphics team. NCASEF publishes Avanti Magazine so they've got serious talent to work with and it shows on their site.

Say this three times fast:

The National Coalition of Associations
of Seven-Eleven Franchisees

My first reaction was “you really need to do something about that name.” It was quickly made clear to me that not only has the National Coalition been around for 30 years under that name, but that the name very accurately represents the organization. It is, in fact, an “organization of organizations.” It is the entity that coordinates activities and allows a large number of Franchisee Owner Associations (FOAs) to speak with one voice. Franchisee members and vendor affiliate members enjoy a variety of benefits that association and synergy can provide.

It is also filled with a remarkable group of people that are a joy to work with.

Their new site,, is the public side of a very large piece of custom database software. That “back office database” drives the website and helps them manage all of their administrative tasks as well as registrations for their annual convention plus numerous Board and FOA meetings held across the country.


Recommended Reading: Do the Work!

Read This Book!

Now. Trust me.

It’s free for Kindle.

Buy if you have to or want to. It is a truly fantastic tool to help you accomplish the next big thing in your life. It is perhaps the best book I’ve read on success, and I’ve read more than a few.

If you are an artist or creator of any stripe, then particularly pay attention to my recommendation here. You are not likely to be attracted to a book about success, but this book is about unleashing your creativity and passion and working through the resistance that stops all of us. It is written around writing a book, novel, or screenplay but it applies to absolutely anything you undertake.


New Site: On the Menu…Live!

Good friend and fantastic foodie Matt Russell is on the radio every week in Tucson from 5pm to 6pm (and rebroadcast on Saturdays too). Now he’s got a cool looking website to go with his show! Check out On the Menu…Live!


Recommended Reading: Don’t Make Me Think

I’m in a meeting with clients this morning helping them understand how to take ownership of their website, showing them the basics of managing content, and coaching them on how to approach the usability and testing of it. I pull my copy of Steve Krug’s excellent Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
off the shelf and tell them they need to read it.

They order two copies online right away. You should too if you have responsibility for a website. It’s that good :)